MQA, Bluesound to Present Live-Streamed Concerts

Theon Cross photo (left) by Bunny Bread. Seed Ensemble photo courtesy of Mercury Prize 2019.

Music technology company MQA and Bluesound, sister brand to audio stalwarts NAD and PSB, have teamed up with British Underground and Jazz re:freshed to present the Master Sessions series of concerts that will be live-streamed to audio retailers around the world.

The collaboration aims to promote skilled artists and help them reach a wider audience and “articulate the power of pioneering audio technology and create better listening experiences.”

Concerts featuring two U.K.-based acts — award-winning tuba player Theon Cross and Seed Ensemble — kick off in early February and will be streamed live in real-time and with high-resolution Master Quality Authenticated (MQA) sound.

At the moment, the list of streaming venues includes 10 retailers in Canada and none in the states but a spokesperson said the main event in the U.S. will happen in mid-March during the SXSW Music Festival in Austin, Texas with additional U.S. venues to be added at a later date.

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